A video squeeze page is a fantastic way to boost your opt-in rates. When done right, a video squeeze page can as much as double or even triple your opt-ins rates thereby potentially increasing your conversions and potential profit. But, if done incorrectly, or with too much thought, it can take considerably more effort to create a great video than to write a text-based squeeze page… or so many people think!
Here are a few tips for making your video squeeze page convert like crazy.
==> Test Not Showing the Time
By and large, marketers have found that not showing the remaining time in a video increases conversions. Test this for your squeeze page.
If you don’t have the traffic to test it yet, turn off the time remaining bar by default. It will ensure more people watch the video and at the very least give it a chance, rather than thinking they do not have the time for it.
==> Test Autoplay
Autoplay is a hugely debated aspect of video marketing. On the one hand, it usually increases response. On the other hand, it can really annoy people.
If response is the only thing you’re after, you’re usually better off with autoplay. If you’re building a brand, then you might want to turn it off. Again, split test. It’s also possible for autoplay to lower response in some markets.
==> Test Completely Different Scripts
Start off with three completely different scripts. They should have different tones, different messages, and different promises.
Don’t spend too much time on production for these scripts in the beginning. Just rudimentary PowerPoint slides will do. Test the three different main ideas to see what works.
Once you know which line of thought converts best, then refine the script, redo the video and make it look great.
==> Test Opt-In Types
There are a few different ways you can display your opt-in box. The standard by using a squeeze page with the opt-in box already showing. The downside of this is that people might see it and immediately think “Oh, it’s a squeeze page” and leave.
Another option is to have the opt-in only appear after a certain amount of time has passed. You can show text or video content for example, then have the optin button or box automatically appear after a couple of minutes.
You can also put the opt-in box right in the video itself. You would need to purchase a higher end video player to do this but this can convert well since the person is already watching the video before they optin.
Finally, you can use a hover-over opt-in box that displays only is you click a button or hover over certain content. Choosing one of these more creative opt-in methods often works a lot better than just taking the traditional route.
==> Bite Your Ego: The No Video Test
Every marketer wants to think that them being on video converts well, especially if you’re actually appearing on camera. Sometimes, that’s simply not true.
Don’t forget to test an opt-in page with just simple copy. Sometimes this will out-pull even your best video.
Creating a video squeeze page has the potential to take your opt-in rate from 8% to 16% – or even 24% and beyond. It takes time, and it depends on your traffic as well (how targeted it is), but once you get the process down it’s no more difficult than creating another squeeze page.
Originally posted 2014-09-09 03:12:00.