SEO Marketing Can Be A Minefield Keep These In Mind
Life as an online marketer can be exhausting for a number of different reasons. Once you begin online most people will tell you to follow the guru’s and analyze what they do. The problem with that is they mostly sell you dreams. Lovely products wrapped up in promises of instant wealth. This is especially true of the SEO world. There are thousands of different services that will but your website top of the search engines in 24 hours.
Many a newbie SEO executive will find themselves running around in circles trying to figure out which scheme actually works. What will soon become apparent is none of them actually do. SEO is hard work and requires a lot of skill. Most people who succeed in this field know a lot more than simply putting a keyword in a page title.
Some things to keep in mind are:
1)Paid submission to search engines.
Are people insane ? Why should you ever pay a company to submit your site to hundreds of search engines. Guess what most of your traffic will come from Google, MSN and Yahoo. These search engines will find your site with no problems at all if you are doing the write things.
Don’t every pay to submit your site to 100′s of different search engines. Simply launch your site, get a couple of good links and they will find you.
2) Get as many links as possible
Guess what it isn’t 1998 anymore, a long time ago we moved into on topic links. Although there are still people out there asking everyone they can for links. This is a dead strategy. Links are good, no actually links are GREAT. But they need to be relevant to your business. Before deciding to email another webmaster asking could he link to your site, take some time to actually look at the site and if it’s related to your target market. Ask yourself, why would he want to link to my site ?
3) Good SEO will put you number 1 in 7 days
This is actually possible, if you are trying to rank a keyword that has no competitors. But the point is, SEO is a long term strategy that delivers long term ROI. If you are not in the top positions for keywords associated with your brand, then in the consumers eyes you don’t exist. An organic listing still gets a 80% higher CTR than a PPC ad, so commit to an SEO strategy that will deliver long term results. Don’t expect it to happen all in the first month.
4) To increase ROI you need to increase visitors
There are occasions when more traffic doesn’t necessarily equate to an increased ROI. You need to look at how people are converting on your site. Look for pages that exhibit a high bounce rate and high exit rate. If selling products, look for high exit point in your funnel. Increasing conversions on your site with existing traffic can sometimes triple your ROI (no lie)
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