Crucial Advantage

If you are a webmaster who is wanting to make money online by reaching the top page of Google and other search engines search engine optimization is a must. You must have an understanding of all the major search engines and be able to research keywords and know which keywords will have the greatest pay off and how difficult keywords will be to rank well for. The majority of webmasters do gain a basic understanding of keywords and are able to see the amount of times searched and the amount of traffic a keyword is getting each month, but do not understand how to do the research of a keyword to know how much work it will take to reach the top of Google for that term. So when they begin building their presence toward a term which has a ton of traffic they don’t understand the forces they are going up against and will usually see very little return on their work. This article will mainly focus on the keyword aspect of search engine optimization.

So you decided to build a website and like a good webmaster chose a few keywords or terms to optimize your website for. This is an important step that if you skip it will take much time to redo the website for the keywords you want to rank well for. While creating your website you should focus on the main parts of your page when inputting keywords. The portions of a website that I focus on the most is the meta title and description as well as the heading tags and the first few sentences of content on your site. These few things is what search engines will focus on when trying to figure out where your website will fit best within their index. You should always make sure to optimize each page on your site filling out all of the metas and putting different keywords in the headings and content. You want to make sure that the sub page keywords are within the headings and content.

The next step of keyword research is to know the amount of traffic your keywords are going to get as well as the stats of your main competition for the keywords. To find how much traffic a keyword or term is getting in Google you should type into “Google adwords keyword tool” then input your keywords into the tool and switch the match type to exact to see how many people monthly are searching for that term. Once you found the keywords search volume and your sure it will have enough monthly searches to fit your monetary Goals the next step is to begin research on the websites who “own” the keyword or are on top of Google for the term. This is an important step, you should type the keyword into Google and when the top ten websites come up put their URLs into Yahoo’s site explorer. You will see how bit their website is as well as the number of backlinks. To reach the top of Google and other major search engines you will want to attempt to match the number of backlinks as well as the number of pages. If possible attempt to outgrow these websites both the number of pages indexed as well as backlinks. You will not be able to do this quickly it takes years in most cases to win major key terms in Google so expect to put in all of your time for quite a while. If you stick with it any keyword is possible as long as you put the time in.

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