Archive for January, 2010
Venturing into the world of the Clickbank marketplace requires that we start from a fresh slate and not go in with any presumptions. The two presumptions that seem to slow people up the most is that Clickbank is for internet guru types who know every trick of the trade of internet technology and marketing to be successful.
But Clickbank isn’t a marketplace that requires that you have tremendous technical knowledge to use. The designers of Clickbank have made most of the functions you need to operate either as a merchant or as an affiliate in the system fairly easy to use. That is one of the keys to why Clickbank is so successful. So to smooth your entrance into using Clickbank, it pays to look at the inner workings of the gears of Clickbank to get a feel for what you should expect when you sign up and want to get going fast making money there.
Like a lot of successful online markets, Clickbank doesn’t make anything and it doesn’t sell anything. The value Clickbank adds to the world of internet commerce is that it provides a “place” for vendors of digital products can place their goods for sale and for people skilled in marketing to take those products and sell them to a large internet community. Clickbank has cashed in on two basic principles which are (1) people who make things don’t like to do marketing and (2) people who love to do marketing don’t like to make things. By getting these two groups together, merchants, affiliates and Clickbank all take away a nice profit because each makes the other successful.
Clickbank then at its core is a clearing house that works as a meeting gourd for merchants, affiliates and customers who can order the product, pay for it and download it or receive it by some other digital delivery system. It is very important to understand that Clickbank ONLY DEALS IN DIGITAL PRODUCTS. So you cannot sell clock radios, salt shakers or children’s clothing through Clickbank. If you were looking at Clickbank for any other than a digital product, look elsewhere for market such as eBay. The kinds of products Clickbank will allow to be sold include ebooks, computer courses, digital music and software programs and games.
Clickbank also offers real value to both merchants and affiliates because they handle all of the financial details and take a lot of the administrative work off of its members. Clickbank operates a fully functional merchant account so there is no need to use PayPal, 2co or any other funds management system. The handling of money is secure so when a sale is made, the money goes to Clickbank who then pays the affiliate his or her commission, keeps what is deserves by way of commission for the sale and delivers the balance to the merchant efficiently and without fail.
The “gears” of selling on Clickbank are simple and straightforward. To get set up, you step through the registration procedure as you would with any membership service online. For a merchant, there is a one time set up fee of $50 which should be easy to make back because Clickbank can get your product into the hands of over 150,000 affiliates which represent a customer base that numbers in the millions.
Once you have you account, you begin listing your digital products in the marketplace. You don’t need many accounts for more than one product as Clickbank can be used to sell up to 50 products under one account identity. Once you have completed setting up the product on the service, you then take a link that is given to you which can be used to direct customers to your Clickbank product listing and you put it on your web site. When affiliates pass customers to Clickbank to sell them the product, Clickbank will take them to your web site to use that link to complete the ordering process. It is a truly collaborate process and yet entirely seamless because Clickbank has taken care of the details.
You have a little more information to give to Clickbank such as the commission you will give to affiliates who sell your products and the URL for the “Thank You” web page that you will use to assist the customer in downloading what they bought. And with those simple steps, you are a Clickbank merchant. It’s as easy as that.
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In the last year we have seen an explosion in the online video market. Try these tips if you want to create great video products for sale on the Internet:
You’ll be more successful if you show how to solve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then give your viewers tips for applying these lessons and strategies to their lives.
Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, “Find the message first and the words will follow.” Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product.
The power of structure
Keep this basic structure in mind as you create your video product:
* Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute. * Use smooth transitions to link one segment to another. * Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum. * Give viewers a few suggestions to help them apply what they’ve learned to their lives. * Be yourself. Use short words and sentences. If you’re stuck and you don’t know what to say next, explain it the way you would to your best friend or spouse. * Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to. * Finish with a satisfying conclusion that reemphasizes your theme.
When you have an idea for your video, you’ll know it’s the right one if you can answer “yes” to each of the following questions:
* Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts? * Can the market I’m targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, “Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away.” * Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts? * Am I willing to say what I think is true, no matter what?
Now you’re ready to create a great video product. As you develop your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.
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Each year, more and more companies use an adword campaign as their main medium when it comes to advertising over the Internet.
An adword campaign is an easy, cheap yet effective way to market a company’s products and services.
At the same time, it offers better results as the campaign is geared towards keyword density while aiming directly for a specific market.
With regular print and broadcast advertising, you have to think of ways for the ad to directly hit your target market.
With an adwords campaign, you do not have to spend much effort since the medium itself is hitting your audience right where you want them to be hit: which is by clicking on a direct link to your web site once a keyword is typed into a search engine.
With popular search engines such as Google offering a fairly reasonable amount for keyword hits, both small and big companies are turning to adword campaigns for their advertising needs.
The problem is, since adword campaigning has gained popularity, there lies a challenge to bid for the top spot.
The competition has become fierce when it comes to emerging on the top three positions on the list once a keyword is entered.
Unless you want to be at the end of a search list, you need to come up with a straightforward and effective Google adword campaign.
At the end of the day, you would want to see the results of the adword campaign so here are some helpful tips on how you can emerge victorious against these challenges:
1. Create a Google adwords campaign and use it effectively.
Offering adword campaign services is Google’s main cup of tea, and they will profit from you whether your company earns from these campaigns or not.
You would not want to just give your money to Google without gaining any results so the key here is to use the tools that they offer to your advantage.
Once a web surfer types in a keyword on Google and clicks Search, there are ‘Sponsored Links’ displayed and with each click, the advertiser needs to pay Google.
If you are an advertiser and you decide to use Google’s adword campaign, study their guidelines and use the tracking tools that they offer to know which keywords get the most hits or matches.
Then, you can revise your campaign so that it will be more applicable to address a specific market.
2. Use the tools to target your audience.
Setting up an account in Google adwords would require you to key in the languages and location that you prefer.
This is very important because if you do not set this up properly, then your products and services might be offered to a region or country wherein you do in not currently operate.
Thus, you would gain you more advertising costs which would not yield any results if you are not properly addressing your target market.
If you have clients in a bilingual region or if you operate in another country, choose the languages used in that location.
This Google feature gives you more control when it comes to targeting a specific audience.
3. Compose and design your ad.
In creating your adwords campaign, make sure that you have a clear understanding of Google’s guidelines. You would like users to click on your ad if they find it interesting enough.
Of course, your web site will only be linked to related keywords so it is vital to focus on that as well.
When composing an ad, make it brief, informative and attention-grabbing all at the same time.
Bear in mind that it does not necessarily mean that once a visitor goes to your web site, they will stay there for a long time.
Your web site should be designed to convince people to take advantage of the products and services that you offer before they leave.
Otherwise, you would have a lot of hits on your web site but end up with a lot of misses on marketing and sales opportunities.
4. Choose the correct keyword.
This is one of the most difficult parts when it comes to the adword campaign process.
Use all the resources that you have to come up with the keywords that will lead to a hit on your web site. Use lay man’s terms as much as possible.
Put yourself in the shoes of a student or a housewife surfing the Internet. Unless the user is really tech-savvy, then he or she will just use everyday words and avoid technical terms. Google features a tool where keyword suggestions are offered.
Vary your keywords from time to time as you learn which ones yield the most hits. This would also give you more results because users may enter keywords differently even when they are searching for the same topics.
By coming up with a gameplan on how you can use Google adwords to spice up your advertising campaign, then you would most likely be on top of the list once Internet users key in a word which is related to the products and services that you offer.
This would yield more profit for you and your company, without having to dole out millions in advertising campaigns through other mediums.
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When finding a market for your info product, remember that there are 2 parts to the equation:
1. You’ll need an information hungry market AND 2. You’ll need that market to be willing to open their wallets.
You want to make sure that the market that you select has the money to spend on the information that you provide. You would not want to focus your efforts on creating a product that would be useful to homeless people unless you intended on making it a charitable contribution. That market would simply not have any money to spend on your info product.
Similarly, you wouldn’t want to focus your efforts on creating a product for a market that usually gets their information from free sources. For example, creating an info product for a group that regularly looks for answers in thrift shops probably would not be a good idea. You’ll have to put that much extra effort into selling to them. Why not create a product that is targeted to a specific market that has money and actually spends money in the first place?
So, once you’ve done some brainstorming and you’ve written down all of your ideas, you need to start focusing further on what might be saleable. You won’t always have much knowledge on a subject that might be profitable. In that case, you will have to create a product on something that you know little about. Remember — the goal is A product — ANY product at this point – that has an info hungry market of buyers who will spend money.
Mark Hendricks, in his ebook “How To Find The People Who Will Buy Whatever You Want To Sell Them ” explained this well:
The absolute easiest way to catch fish is to put your bait in a barrel that contains …
“a whole bunch of hungry fish.”
Now I know that sounds like an over-simplification, but it’s the truth, isn’t it?
They’re all grouped together. They’re hungry. You’ve got the right food. You drop bait in. They bite.
Here’s a little three step secret to the successful marketing of anything!
“You’ve got to … reach the right market … with the right message … at the right time.”
Simple as that. Think about it for a second.
Let’s use our fishing example.
The right market – you’ve found them…they’re in the barrel! The right message – fat and juicy wiggling worms. The right time – they are hungry – now!
Do you think they’re going to bite?
Yes!
If you were to sit down and think about this idea, you would easily see that the number 2 reason why people on the internet fail to succeed, it is because they do not locate their market before selecting a product. Even then, it is 2nd only behind those who simply fail to take action in the first place.
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